TOMS has won Millennials over by turning a product into a movement, and positioning themselves as a mere “facilitator” of consumers' own social good efforts: if…
For One, Another - TOMS TV Commercial - YouTube
TOMS 'One for One' Campaign: "For One Another" Commercial
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Zalando: How TOMS gained 61K Snapchat Swipe Ups with authentic storytelling | Zalando Corporate